Mission & Leadership



Patron TechnologyPatron Technology aims to revolutionize the ticketing industry by providing arts and other live entertainment organizations with world-class customer relationship management (CRM), box office ticketing, fundraising, and email marketing technology.

Founded in 2001 by Eugene Carr, the New York City-based company became the leader in e-marketing technology serving arts and non-profit organizations with its first product, PatronMail, used by over 1,500 cultural clients in every state and eight countries overseas.

PatronManager CRM, launched in 2010, has a client base of over 500 organizations and was built entirely on the salesforce.com platform. A 100% cloud-based system, it enables organizations to condense their vital customer information into one system, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their staff more efficient through collaboration.

Patron Technology is dedicated to educating the non-profit community about e- marketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Director of Product Development) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. In addition, the company presents a regular schedule of live e-marketing seminars across the country, monthly email newsletters, blogs, and live educational webinars.


Eugene Carr, Founder & CEO
Eugene Carr Eugene Carr, founder and CEO of Patron Technology, has been an innovator in the area of e-marketing for arts & cultural organizations since 1996, when he founded CultureFinder.com. Initially funded by AOL.com and Comcast, it became an award-winning nationwide arts calendar and online ticketing service.

Gene earned a BA in history from Oberlin College, and a music degree from Oberlin Conservatory, earning Phi Kappa Lambda honors, and then earned an MBA from Columbia Business School. Gene worked in arts management serving as the executive director of the American Symphony Orchestra from 1991 to 1996.

Gene is the author of  Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century (2011) as well as three previous books on e-marketing: Wired for Culture: How Email is Revolutionizing Arts Marketing  (Third Edition) (2007), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective Email List  (Second Edition) (2007), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005). He also writes a blog: Wired for Culture.

Ross Kudwitt, Co-Founder and Board Member
Ross Kudwitt
Ross is a co-founder and board member at Patron Technology. Ross has experience as the CIO and CTO for public and private companies ranging from startups to large enterprises, including: Advanta, Auctions.com, Comtex News Network, GFI Group, Netkey, New York Public Library, Timex Corporation, and TrivialPursuit.com.

Ross received a BS in Electrical Engineering from Rutgers University and was with IBM and Philips Medical Systems. At IBM Ross worked on computer hardware and operating system design with the technology that was part of the original IBM PC, and at Philips he worked on the first computerized x-ray generator. Ross is also presently the CEO at Crisply, the CEO at Nine Summer, a trustee at Eagle Hill School, and a member of the CTO Club of New York and the Fairfield & Westchester Chapter of the Society for Information Management.

David Esposito, CTO
David Espocito David has played a key role with Patron Technology since its founding in 2001, leading a team of dedicated developers in the creation of PatronMail and PatronManager CRM. An early adopter of cloud computing, Dave has leveraged the flexibility and scalability of the cloud to quickly turn concept into production applications ready for mass distribution.

Dave graduated with distinction from Worcester Polytechnic Institute with a BS in Computer Science, after which he founded and became CTO of Powerdime.com. As part of the team at Nine Summer, a software development and consulting firm based in Connecticut, he‘s had strategic involvement in many projects including Crisply.com, TrivialPursuit.com, The History Channel, Readers Digest, Rave Wireless, and Comtex News Network. He holds numerous patents for his work on accessibility features built into Microsoft Windows.

Lorna Dolci, Vice President, Business Affairs
Lorna Dolci Since 2006, Lorna Dolci has spearheaded and managed the dynamic growth of Patron Technology’s management and operations, overseeing finance, human resources and marketing.

Lorna's background is a blend of business, non-profit management, and Fortune 500 advertising. During the 1990s she served as General Manager of New York’s American Symphony Orchestra and managed a month-long concert tour of Japan along with the ASO’s then Executive Director, Eugene Carr. She went on to manage The Concordia Orchestra under the music direction of Marin Alsop, and performed consulting work for the Metropolitan Opera, Lincoln Center Festival, and High 5 Tickets for the Arts.

In her first career, Lorna served as Account Supervisor for Grey Advertising in both New York and Brussels, where she worked on high profile brands for Procter & Gamble (Pantene Shampoo), and M&M/Mars (DoveBar ice cream). Lorna received her BA in Economics from Rutgers University, and was a passionate 4-year member of the Rutgers Wind Ensemble.

Robert Friend, Vice President, Business Development & Strategy
Robert Friend Robert Friend has thirty years of leadership in the non-profit and commercial performing arts and sports industries. He has extensive experience in strategic and financial business operations with significant expertise in fundraising, marketing, sales, and technology. As global head of business development and strategy for Patron Technology, Robert is responsible for developing and implementing market strategies that drive sales, market intelligence, and revenue growth for the PatronManager CRM software solution and plays a major role in the company’s growth and transformation objectives.

Robert is an Adjunct for the Brooklyn College Graduate Training Program in Performing Arts Management. He served as Executive Director for the Arenafootball2 Mohegan Wolves, as Director of Institutional Advancement for Connecticut’s Garde Arts Center, as Director of Marketing and Operations for California’s Tony Award-winning La Jolla Playhouse, and Associate Director of Marketing for Connecticut’s Long Wharf Theatre.

Robert is a graduate of Boston’s Emerson College and serves on the College’s Board of Trustees. He is also a member of the League of Historic American Theatres Board of Directors.

Michelle Paul, Director of Product Development
Michelle Paul Michelle has led the development of PatronManager CRM since its conceptualization and launch. She works closely with the client base to come up with new features and identify improvements to existing ones, coordinating the release of several product upgrades each year.

A close observer of arts marketing and management trends, Michelle has been giving seminars on the topic since 2008, including sessions at NAMP, INTIX, and Arts Reach, as well as multi-city tours in the United States and Spain. She is the co-author of Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, published in April 2011, a handbook for the industry about the importance of building and strengthening relationships with arts patrons.

Michelle is on the board of ELNYA (Emerging Leaders of New York Arts), a professional development group for arts administrators in their 20s and 30s. She holds a B.A. in Classics from Wesleyan University, but spends much more time dealing with apex code exceptions than translating ancient Greek, these days.