Website Conversion Check-up Time
How recently have you visited your own website as if you were a visitor? How recently have you asked some random patrons (either current ticket buyers, or non-ticket buyers) to give you feedback about your site? How recently have you compared your site to those of your competitors? And, most importantly how much attention are you paying to your website conversion rate?
If you’ve answered “not recently” to any (or all) of these questions, now would be a good time to focus on your website. And, no matter how many things on your site you decide you’d like to adjust or improve, I believe your conversion rate (the number of ticket buyers/number of visitors) is one of the most important metrics to pay attention to.
To help you in this regard, this article by our partner Salesforce.com titled 5 Tips for Crafting Your Website to Increase Conversions is a good primer to address this issue. It’s written to address small business owners, but it’s entirely relevant for any arts organization.