Blog

Why Is Auditioning for a Role the Same as Interviewing for a Job?

Smart Idea!

© BlueSkyImages - Fotolia.com If you’re an actor you know what auditions are about and how to do them well. But if you’re a business person, how do you prepare? It turns out that auditions and job interviews are pretty closely related. Having sat through a bunch of interviews this past year, I wish more people that come in for an interview would study the lessons presented here in this article from The Stage, titled “10-golden-rules-of-auditioning”.

A few tips for auditions and job interviews I like best are: Come in prepared; learn your lines; don’t be late; and most of all, don’t take the results personally.

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Exchange Your Ticket Exchange Policy For a Better One

CRM & Ticketing, Smart Idea!

© John Takai - Fotolia.com Did you know you can now exchange your Disney Broadway show tickets? Broadway Producer Ken Davenport writes what I’m thinking: This is a good idea. And Disney got there first — of course. Why do we say “no refunds, no exchanges”? And if we allow exchanges, why do we do it only for subscribers? Yes, it’s a wonderful subscriber benefit, but how many more single-ticket buyers could you attract if you offered exchanges during the year, to all ticket buyers?

I wish there were some research out there that shows what would happen, but speaking personally, I’d buy more tickets, more quickly, if I knew that I could swap them out for another show if my plans changed. There are plenty of theaters where I’m simply not going to become a subscriber — and the commitment of buying a single ticket that I can’t exchange three weeks out is simply too great. So what do I do? I wait, and then I don’t buy. I’m a marketing research study of one. Have you talked to your ticket buyers about this? Shouldn't you?

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The Six Rules of Delegating

Smart Idea!

© happystock - Fotolia.com As a manager myself, I know it’s impossible to do everything on my own. I try to delegate as much as I can, and I still find it’s never enough! But the problem may be that I’m not delegating well enough.

That's why I found this article from Nelson Strategic Consulting, about delegation really helpful. It breaks down the art of delegation into bite-size and specific steps. We’re all in jobs where we have too much to do, and even though our staff may be smaller than we would like it to be, perfecting the art of delegation may be one way to get more out of the staff we have.

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The New Normal? Participatory and interactive digital play

Guest Blogger

© yayoicho - Fotolia.com Today’s guest blog post is written by Adam H. Weinert.

EDITOR’S NOTE: Here’s a fantastic case study of the intersection of new technology, augmented reality, and modern dance. I hope you’ll share your thoughts in the comments below. —Gene Carr

Adam H. Weinert is a dancer and media artist based in New York. He teaches site-specific choreography and experimental methods at Barnard College and has presented his work at the Museum of Modern Art, Tate Britain, and Tate Modern, among others.

Much has been written in recent years about the new mobile audience and the myriad ways artists and arts non-profits are forced to adapt. This past year, I decided to put the theory to the test.

As a choreographer, I’ve had to acknowledge that most people who see my work will view it not during a live performance, but through video documentation — most likely streaming on the web. Increasingly, as Gene​ Carr pointed out in a blog post at the end of last year, this means via a mobile device. On average, American adults now spend more than three hours per day on their mobile devices, with 86% of that time spent using mobile apps rather than browsing mobile websites (source: Flurry Analytics). The challenge, or opportunity, then becomes how to meaningfully engage with this new dynamic rather than fall victim to it. (click to read more...)

Facebook

Social Media

© Sondem - Fotolia.com No matter what your personal feeling is about Facebook, set it aside for the moment, and just consider this: Facebook is THE dominant social media brand of our time. Nothing else comes close, and that’s important to keep in mind as you divide up your precious time and attention, trying to focus on the marketing efforts that will really pay off. This article from Contently reports an amazing bit of research that shows that Facebook drives over 20% of all traffic online. If you are in charge of (or developing) a content marketing strategy for your organization, start with Facebook, measure your results, and then fan out from there. It’s easy to get distracted but this article will help keep your focus.

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Better Tweeting for 2015

Social Media

© ashcrimson329 - Fotolia.com Over the years, I’ve written countless blog posts and articles (and books!) about how to do email marketing well. Email marketing is powerful, and like anything else, you should leverage it.

With Twitter, the same thing holds true. Making your Twitter feed more effective can help boost your results. And, after all, it only takes a minute or two to post a Tweet, so why not make it great.

To help you, here’s a great post from the Social Media Examiner, called “14 Ways to Make Your Twitter Updates More Creative” which offers simple, straightforward tips on how to make your posts better. Chances are you’ve seen examples of all of these many times before, but this is a great checklist that you can use as a guidepost for planning in the new year. Take a look at idea #6, “other people’s content,” which is pretty much what this blog post is doing. Here’s to better Tweeting in 2015.
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