Today’s guest blog post is written by Paul Miller, Senior Director, Sales & Marketing, Patron Technology.
The phrase “big data” has been in the news a lot lately and for good reason. Numbers don’t lie, and the field of data science is transforming the way organizations conduct business at every level. Every second, 1.7 megabytes of data is created for each human being on the planet, and although only one-half of one percent of that data is ever analyzed, that is rapidly changing. From online shopping to pro sports, upper management is now realizing that large data sets can drive business decisions with remarkably fruitful results.
While the amount of data the average nonprofit collects is much smaller, it’s time we started using it to our advantage. The best part is, you already have all the data you need to help make informed decisions that can transform your marketing and fundraising operations and sustain your organization for years to come. You don’t have to be a mathematician or scientist to leverage the power of data mining, but you probably do need some help getting started.Read the Article