Today’s guest blog post is written by Elise Rebmann, Renewals & Retention Manager, Patron Technology.
Even though many feel that telemarketing in today’s society is much more intrusive than it once was, phone calls thanking patrons for their support continue to increase retention and lifetime giving. The field of telemarketing has had to evolve quite a bit in the past decade with the rise of regulation, changing preferences, decreasing landlines, and the myriad of digital channels for marketers and fundraisers to choose from.
I actually still have an old-fashioned landline, but like many people in this day and age, unless I recognize the number, I don’t answer. Because of this, a new technology is now becoming more popular for companies that still want to use the phone as their main marketing tool, but recognize they might not be able to reach their targeted audience with a phone call — ringless voicemail. These are messages that are dropped into your voicemail box without your phone ever ringing. It’s been around a few years now, but it recently popped onto my radar as it has been in the news a lot this summer.Read the Article