Today’s guest blog post is written by Travis Jones, Summer 2017 Marketing and Lead Dev Intern, Patron Technology.
If someone asks you about work, you’re likely to say, “it’s busy.” So now, that person will walk away knowing that you’re busy, but not much else about you. Unless you add more to it, “she’s busy” becomes your life story. However, “I’m busy designing the marketing campaign for the world premiere of our next show,” leads to a different and more fulfilling conversation.
Adding content to your story allows other people to create a better picture of what you do. They might remember that you work in marketing or that your organization is putting on a world premiere.
The same is true for organizations. When people talk about your organization, they will discuss what they see or hear about it. In this context, “busy” means the stuff your organization does publicly: your exhibitions, shows, events, etc… But is that all your organization can claim to do? Most likely, there are also artists rehearsing, designers creating, and education programs running that people don’t see, but are just as interesting. Every bit of information you share with your patrons helps complete the story in their heads of what your organization does. Read the Article