Today’s guest blog post is written by Kevin Patterson, Senior Account Executive, Patron Technology.
Each and every day, most organizations work to improve their business. They try lots of different approaches, yet more times than not they fail to achieve the results they need in order to be successful. Recently, in a conversation with a marketing director, I was asked to name the three most important reports that organizations should be running to help achieve marketing success.
When I asked why she was asking the question, she remarked that she was trying to filter out the noise of data that blasts her every day and instead focus on key factors.
Truth is, there are more than three keys or reports you can run to achieve marketing success in the performing arts. More often than not, if you focus on one simple concept then the data you are going after is very valuable to your business.
The concept is: