Today’s guest blog post is written by Marques Hollie, Sales Engineer, Patron Technology.
I recently read a blog post by TRG Arts that provided an excellent summary/analysis of a detailed research study on the subscription model for symphony orchestras authored by Oliver Wyman (commissioned by the League of American Orchestras). The article really got me thinking about the role millennials will play in the future of arts and cultural organizations.
Every few months, it seems someone in the blog sphere brings a doomsday message about the state of the arts in this country, often citing that the attrition rates of older patrons are not being recouped because younger audiences, millennials specifically, are not interested in patronizing the arts the way previous generations did. While ensuring the health of arts and cultural organizations even in the best of times can be challenging, it seems disingenuous to blame the decline of an organization’s patron base primarily on younger audiences choosing not to attend or engage with an organization. Read the Article