Though technology often seems to be moving at breakneck speed, there are also slower-moving overarching trends that play out not in a single dramatic moment but over a period of years. Now that we’re nearing the end of 2016, I’m looking back at the newsletter article I wrote two years ago at this time, assessing my predictions about those trends. The entire newsletter article is here, if you want to read it. By way of summary, these are the five trends I wrote about then, and some commentary from today. Read the Article
Today’s guest blog post is written by Whitney Rutter, Senior Account Executive, Patron Technology.
Here at Patron Technology we advocate embracing new technology especially when it has the potential to benefit your organization either through generating attention or enhancing your visitor engagement. In this month’s Atlantic article entitled, “Please Turn On Your Phone in the Museum,” author Sophie Gilbert offers up a survey of museums efforts in adopting smart phone culture and technology. The institutions discussed share their objective of pushing their audience engagement a step forward… allowing the visitor to access, interact with, and mine their collections in ways that previous generations would have gawked at.Read the Article
Last month, the gold-standard and most influential arts newspaper, The New York Times, announced it was eliminating its coverage of New York tri-state regional theatre, restaurants, and galleries. And as recently as last week The Wall Street Journal had a similar announcement.
To some organizations, this came as a shock, having relied on the Times for publicly validating their shows, building their audiences, and providing third-party support for their grant proposals. But my sense is that this was predictable, a long time in coming. And if you’re as devoted to reading New York City arts coverage as I am, you’re probably as worried about reductions that could come there as well. That The New York Times decided to cut arts coverage isn’t really a surprise, because readership in newspapers in general has been declining for more than a decade and other traditional print publications continue to struggle to find a business model to sustain them into the future. Arguably, the Times is doing better than most.
Sadly, the audience for the arts — even at 76 million strong — is still too small a demographic to draw the kinds of advertisers that could support a full flank of arts reporters. And because journalism is a business, driven by circulation and eyeballs, advertising dollars follow audience size.
Thus, this news provides yet another siren call for a redoubled focus on the kind of one-to-one digital marketing that I started our company to foster more than 15 years ago when we launched PatronMail, the first email service for the arts. It was clear then that the future of audience building lay in developing individualized “opt-in” relationships with patrons and donors that no longer relied on an intermediary such as The New York Times.
The silver lining is Read the Article
Today’s guest blog post is written by Christy Warren, Onboarding Client Trainer, Patron Technology.
Two things have happened to me recently that have caused me to think about my “phone” differently. First, I saw a post from someone complaining about the cost of their new smartphone. “A phone should not be $700!” they moaned. Yes, things have changed now since most cell carriers have stopped offering “free” phones with a 2-year contract. That may be causing our sticker shock, but there’s more at play that we’re not always recognizing right away. Read the Article
In the midst of the news cycles dominated by the presidential election and a significant part of the Internet being down last week, the headlines about AT&T buying Time Warner seemed relatively muted. But what is happening is seismic and has lots of precedents. A look at the recent past explains what’s going on. Read the Article
I’ve just returned from the annual Salesforce.com “Dreamforce” conference, an annual gathering of some 170,000 in San Francisco. We were well represented with 5 of our staff presenting at various points during the 4 day event.
My takeaway from this mega-event is a set of letters, which to me represent the future of technology and which I’ll be writing about more in the coming months and years. Here’s the list, along with a quick definition and some off-the-cuff examples of why I think these new technologies will matter to arts organizations. Read the Article