I recently read a fascinating article in Bloomberg Businessweek about Amazon.com and it got me thinking about the consumer world and how much the nature of buying things online is changing the fabric of our lives.
Because Amazon sells things that are physical, shipping and logistics is a crucial part of their business, and they do it incredibly well. That’s mostly what the Bloomberg Businessweek article is about. Those of us in the ticketing world have a much better situation since the thing we are selling can be delivered entirely digitally and the costs of delivery are nil. We know already the degree to which customers are buying tickets online and that’s a trend that continues. In fact in our most recent arts patron survey we learned that 45% of 70-year olds who responded to our survey bought a ticket online within the last week.
Based on understanding Amazon.com’s growth, I believe these numbers will continue to rise. The question that I’ve been mulling is to what degree. Here’s some data reported in the article that amazed me:Read the Article