Day-long Seminar Set to Educate Arts Managers About Web Marketing

New York, NY — Patron Technology today announced that it will be presenting a full day pre-conference session, entitled E-Marketing 101: A Jam-Packed Day of Essential Tools and Techniques, at the Arts Reach National Arts Marketing Conference on March 14th, 2009, in New York City. Speakers will include Eugene Carr, president of Patron Technology, and Jennifer Shaheen, president of Technology Therapy Group.

Says Carr, “This seminar will help arts managers make the best use of e-marketing for their coming seasons and will focus particularly on revenue generating ideas. The sessions will cover the most important tips for getting an e-mail program started, as well as tips for Web site design, podcasting, video, and social networks.”

The seminar will be broken into five sessions titled, E-mail Marketing Session: Getting the Basics Exactly Right, The Next Software Revolution: Software On the Internet (Not on Your Desktop) & Why This is Great News, Web Design: Maximizing the Effectiveness of Your Site (with Your Tight Budget in Mind) – Top Design Guidelines and Site Makeovers, Podcasting & Video – Enhancing Your Site with Multi-Media: Basic Hows and Whys of Adding Video & Audio to Your Site, and E-mail, and Social Networks – What Can Social Networks Do for Your Organization? Exactly How (and Why) to Tap Into Facebook and Other Emerging Social Network Tools

The seminar will begin at 9:30 AM and end at 5:30 PM.

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About Patron Technology:

Patron Technology, Inc., an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company strives to revolutionize arts marketing by enabling organizations to maximize the potential of marketing and communications on the Internet. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 1,500 institutions in 49 states and eight foreign countries.

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