Patron Technology Signs 200 Clients to PatronManager CRM in First Year

Patron Technology, a company that specializes in technology solutions for arts and cultural organizations, today announced that it has signed its 200th PatronManager CRM client since launching the system in June 2010.

New York, NY – August 11, 2011

Arts organizations in 34 states, Canada, and the U.K. now use PatronManager CRM, including LAByrinth Theater (NY), Lincoln’s Symphony Orchestra (NE), Charlottesville Ballet (VA), Heritage Signature Chorale (DC), and The Moth (NY).

PatronManager CRM was designed to solve the key problem facing many arts & cultural organizations — their data is stored in multiple files and formats scattered across many computers and in different systems. PatronManager CRM, built on salesforce.com’s Force.com platform and in partnership with the Salesforce Foundation, integrates and manages all of an arts organization’s key operations: box office and subscriptions, donations, correspondence, e-mail marketing, and calendars, and it enables staff collaboration. Patron Technology’s PatronMail e-mail marketing system, used by 1,800 organizations, has been integrated into PatronManager.

Ed Fiscella, Producing Artistic Director of Mainstage Center for the Arts in Blackwood, New Jersey, says, “Our adoption of PatronManager CRM has been both an evolutionary and revolutionary step for us. Now, with all contacts, mail lists, donors, patrons, and ticketing in the cloud and easily accessible from anywhere, PatronManager CRM has allowed us to work as a unit. It is incredible to see how much more efficient our organization has become. For the first time, we are all aware of what the other is doing, and we have a sense of who our audience is and their needs.”

According to Eugene Carr, CEO of Patron Technology, “Throughout the development of PatronManager CRM, what energized us was the idea of building a system that was as powerful as those used by the biggest arts organizations, and that would also be affordable to small and midsized arts organizations. The speed at which we’ve signed our first 200 clients shows that PatronManager CRM fills a significant need in our industry.”

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About Patron Technology:

Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM) and e-mail marketing technology at a price that every organization can afford. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts and non-profit organizations.

The company’s PatronMail e-mail service is used by over 1,800 arts and cultural clients in all 50 states and eight countries overseas. Its PatronManager CRM system, launched in 2010, was developed in partnership with salesforce.com and the Salesforce Foundation. PatronManager is a 100% cloud-based system that integrates ticketing, subscriptions, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their staff more efficient through collaboration.

Patron Technology is dedicated to educating the non-profit community about e-marketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century (www.thefifthwall.com). In addition, the company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.

Source: http://www.prweb.com/releases/2011/8/prweb8706801.htm

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