Patron Technology Has a Busy June!
Patron Technology’s schedule includes Houston Arts Alliance, League of American Orchestras’ 67th National Conference, and Theatre Communications Group’s 2012 National Conference
New York, NY — June 04, 2012
It’s a busy month for Patron Technology and Founder and CEO Eugene Carr, who will be presenting to arts executives at three major conferences and events in June.
On Monday, June 4th, Mr. Carr presents at a seminar session for Executive Directors and Box Office Managers in partnership with the Houston Arts Alliance. Based on his newest book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, this session covers the essential techniques that arts managers, marketers, fundraisers, and box office managers can use to work together more effectively and to reconnect with patrons beyond the venue, using social media, e-mail marketing, websites, and CRM.
The seminar session is scheduled from 10:00-11:30 AM and is followed by an optional 45-minute demonstration of PatronManager CRM, Patron Technology’s new all-inclusive, web-based system designed for arts and cultural organizations that combines box office ticketing, donor database management, professional email marketing, comprehensive contact management, and effortless staff collaboration. The seminar is at Houston Arts Alliance, Alliance Gallery, 3201 Allen Parkway #250, Houston, TX, 713.527.9330.
On Wednesday, June 6th, Mr. Carr will host a select group of Symphony Orchestra Executive Directors at a luncheon during the League of American Orchestras’ 67th National Conference where Patron Technology will be a featured conference sponsor. The conference, which highlights examples of creative thinking from inside and outside orchestras in the areas of sustainability, innovation, and community engagement, is at the Sheraton Dallas, 400 North Olive Street, Dallas, TX, 214.922.8000.
On Saturday, June 23rd, Mr. Carr will be a featured panelist speaking on Public/Private Collaboration to Aggregate & Share Data at the 2012 TCG (Theatre Communications Group) National Conference. The theme of the conference is Model the Movement: Transforming a field into a movement, one new model at a time – How can we transform our theatre field into a movement for the digital age? We can do it by changing the system of how we share, measure, and adapt what works!
The panel, which will be held on Saturday, June 23rd, from 10:30 AM-12:00 PM, is moderated by Terrence McFarland, CEO, LA Stage Alliance. The LA Stage Alliance and Patron Technology formed a partnership in 2010 to provide new technology and a new approach to audience development, building community among small theaters. TCG raised capital to support the project from three national foundations and, today, over 70 organizations participate in this growing program. McFarland and Carr, the two principals, will describe how they created the partnership, explore similar models, and share their key discoveries for other organizations that want to create public/private partnerships or partnerships that span many organizations.
Patron Technology will also be a featured exhibitor at the TCG Conference June 21-23rd at the Boston Park Plaza Hotel & Towers, 50 Park Plaza at Arlington Street, Boston, MA, 617.426.2000.
ABOUT EUGENE CARR: Eugene Carr, founder and CEO of Patron Technology, has been an innovator in the area of e-marketing for arts & cultural organizations since 1996, when he founded CultureFinder.com. Initially funded by AOL.com and Comcast, it became an award-winning nationwide arts calendar and online ticketing service. Mr. Carr earned a BA in history from Oberlin College, and a music degree from Oberlin Conservatory, earning Phi Kappa Lambda honors, and then earned an MBA from Columbia Business School. He worked in arts management serving as the Executive Director of the American Symphony Orchestra from 1991 to 1996. Mr. Carr is the author of Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century (2011) as well as three previous books on e-marketing: Wired for Culture: How Email is Revolutionizing Arts Marketing (Third Edition) (2007), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective Email List (Second Edition) (2007), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005). He also writes a blog: Wired for Culture.
ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM), ticketing and e-mail marketing technology at a price that every organization can afford. Its PatronManager CRM system, launched in 2010 and developed in partnership with salesforce.com and the Salesforce Foundation, is a 100% cloud-based system that integrates box office functionality, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts not-for-profit organizations and used by arts and cultural clients in all 50 states and eight countries overseas. Patron Technology is dedicated to educating the non-profit community about e-marketing and, in the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. The company presents a regular schedule of live e-marketing seminars across the country, monthly email newsletters, blogs, and live educational webinars.
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