Patron Technology and WealthEngine Announce Partnership
New York, New York — May 19, 2014
WealthEngine, the leading provider of wealth intelligence, prospect research, and marketing
services for non-profits, and Patron Technology are pleased to announce a new partnership to enable Patron Technology’s PatronManager CRM clients to improve their fundraising results. The WealthEngine service is one of many add-on services that can now be seamlessly added to PatronManager CRM, which is built on the salesforce.com platform.
Eugene Carr, founder and CEO of Patron Technology, states, “The whole point of combining ticketing and Customer Relationship Management (CRM) is to enable ticket-sellers to know their patrons better. And, with WealthEngine integrated directly into PatronManager, fundraising professionals will have a significant new tool to help them raise money more quickly and effectively and achieve their fundraising goals with more confidence.”
Tony Glowacki, President and CEO of WealthEngine, adds, “Wealth, demographic, and lifestyle data fully integrated with business profiles have become critical for sales and marketing prioritization, customer retention, competitive insight, and product positioning. In an ever-evolving landscape, we’re pleased to empower Patron Technology’s PatronManager CRM clients to drive business development, increase fundraising success, and achieve ROI.”
ABOUT WEALTHENGINE: WealthEngine™, Inc. is a leading provider of wealth intelligence and marketing services to non-profit, luxury goods, retail, and financial organizations. The company’s unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than 4,000 clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information on WealthEngine’s wealth intelligence solutions, visit ww.wealthengine.com or contact JB Rauch, VP, Channels 240-786-3493 or email jrauch(at)wealthengine(dot)com.
ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class Customer Relationship Management (CRM) and email marketing technology. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in eMarketing technology, and its PatronMail email service is used by arts and cultural clients in all 50 states and eight countries overseas. Its PatronManager CRM system, launched in 2010, was developed in partnership with salesforce.com and the Salesforce Foundation and has more than 450 clients. PatronManager is a 100% cloud-based system that integrates box office ticketing, development, marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Patron Technology is dedicated to educating the non-profit community about eMarketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Director of Product Development) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. In addition, the company presents a regular schedule of live eMarketing seminars across the country, monthly email newsletters, blogs, and live educational webinars.
ABOUT EUGENE CARR: Eugene Carr is the CEO and founder of Patron Technology, LLC, a New York City-based company and Salesforce Channel Partner. In 1994, he pioneered online event ticketing for the arts when he founded CultureFinder.com. In 2001, he launched Patron Technology’s first flagship product, PatronMail, and in 2010, he launched PatronManager CRM, Patron Technology’s newest flagship product. Mr. Carr writes the popular blog Wired for Culture and his latest book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, was published in April 2011.
Published link: http://www.prweb.com/releases/2014/05/prweb11861087.htm
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