Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century
Written for arts marketing executives, leaders, board members, and all those interested in audience development for the arts, Breaking the Fifth Wall proposes a new framework for arts marketing in the digital era.
Advances in technology and shifts in consumer behavior have changed the way audiences want to communicate with arts organizations. In this new paradigm, arts marketers must reconnect with patrons in a meaningful way after they have left a performance venue by creatively and regularly reminding them of everything the organization has to offer.
Written by Eugene Carr, CEO and Michelle Paul, Director of Product Development at Patron Technology, Breaking the Fifth Wall encourages managers to embrace the new tools and technology available today which can empower them to transform their organization’s audience development efforts.
Four Ways to Build Relationships with Patrons You Don’t Know (But Should)
In this series of articles, our Patron Technology staff give personal accounts of how your organization can cultivate lasting ties with your audience, such as:
- How you can entice a 47-year-old non-subscriber to subscribe
- Why you should offer incentives to gain repeat attendees
- What you can do to create “super fans”
- When you should extend rewards to members
Six Ways CRM Will Revolutionize Your Business
Deepening your relationships with your audience requires unified customer history from box office ticketing, fundraising, email marketing, and staff collaboration.
This white paper explores how customer relationship management (CRM) combines all of these systems, helping you sell more tickets, target your marketing and fundraising efforts more effectively, provide better customer service at the box office, and make your organization more efficient.
Best Practices for a Great Arts Website
We get back to the basics in our white paper titled “Great Arts Websites: Getting the Fundamentals Right.” You’ll learn best practices for a great first impression, such as:
- Putting the what, where, and when up front
- Capturing the experience
- Staking a unique claim
We compiled data from two national surveys to figure out what arts patrons want, and how you can deliver it.Download
The Top Five Ways to Build Your Email List
Email marketing is more than just content and design; you need actual patrons reading those emails to see any results from your effort. In this white paper, Eugene Carr and Michelle Paul explain the five most effective ways to grow your organization’s list so that you can set yourself up for marketing success, including:
- Practical design tips for email sign-ups on your website
- Effective techniques for email sign-ups at the box-office and at your venue
- Best practices for email sign-ups during online ticket purchases
You Don’t Have to Be a Techie to Choose Great Technology
The process of choosing the right technology for your business may seem daunting, particularly if you think you need to know a lot about technology. The secret is that there are five questions that have almost nothing to do with technology that are the ones that really matter.
This white paper will help you ensure that your transition process is coherent and efficient, and that you’ll ultimately make the best decision for your organization.
Understanding True Cloud Computing
Many organizations are hosting their vital patron data, ticket sales, and email in an insecure and unreliable manner, often without their managers even understanding the risks, much less doing anything about those risks.
It’s important for managers to understand technology infrastructure and to make good decisions about it, which is the intent of this white paper.
Three Sure-Fire Ways to Manage Your Time Better
When you’re running a non-profit organization, there never seems to be enough time to do everything you need to do. One solution to this perennial problem is to “work smarter,” improving the way you work to get more things done in the same amount of time. This white paper brings together several articles that will help get you started down this path.
Content Marketing Secrets that Will Rock Your Results
Content marketing is a new and sometimes underestimated marketing technique. When done well, it can provide a new avenue for generating interest in your organization. There’s a good deal of writing about it online, and this white paper brings together four excellent articles along with our commentary about each.
Simple Ideas to Master the Art of Social Media Content Creation
Posting on social media is pretty easy. That’s why everyone does it. And when you apply marketing goals to social media, the situation is very different from it was, say, a decade ago. “Old-school” marketing tactics such as brochures, posters, and radio ads required you to engage a professional or someone with experience most of the time. Amateur efforts looked like just that: amateurish.
This white paper brings together three of the most interesting articles to help you master the art of social media creation.
The Hidden Costs of Client-Server Technology
Cloud computing is a buzz-word today and on everyone’s lips. But a lot of people are a bit unsure what cloud computing actually is and why it is so much less expensive than traditional client-server systems. We’ve created this infographic to help illustrate the cost benefits of this type of system.
Pricing Terms for Performing Arts Organizations: A List of Definitions
If you’d like to impress your box office colleagues, make your industry friends jealous with your vocabulary, or simply confuse your significant other when you talk about pricing, read on.